Hartley & Grey
Jaimy Softlift Bra
Jaimy Softlift Bra
Couldn't load pickup availability
✓ Free UK delivery ✓ 60-day returns ✓ Free size swaps
Discover Unmatched Comfort and Support with the Jaimy™ SoftLift Bra
Experience ultimate comfort and a sleek look with the SoftLift Bra: wire-free, wide-band support to minimize back bulge. Scientific research has shown that approximately 80% of women wear bras that do not fit properly, leading to skin irritation, back pain, and an unflattering appearance due to noticeable back bulge. The SoftLift Bra is specifically designed to address these issues with a wide band that helps smooth back fat without compromising on comfort. Are you looking for a solution that offers both lift and comfort, along with a smooth back? The SoftLift Bra provides this unique combination of comfort, support, and slimming effect. Our innovative design, free of wires and featuring a wide back band, ensures a smooth silhouette and support while guaranteeing all-day comfort.

Benefits of the SoftLift Bra:
- Wireless Comfort: Say goodbye to the discomfort of underwires.
- Natural Lift, No Padding: Supports and lifts your breasts naturally.
- Wide Band: Helps minimize back bulge for a smoother silhouette.
- Adjustable Straps: Customize the fit for optimal comfort.
- Smooth Under Clothing: Ideal for tight tops and dresses.
- Durable: Resistant to wear and tear due to sturdy material.
- Wide Color Selection: Choose from green, beige, black, and blue to match your wardrobe.

Why Choose the SoftLift Bra?
The SoftLift Bra is perfect for daily use, whether it's for work, relaxing at home, special occasions, or even during sports activities. Experience unparalleled comfort, support, and a flattering fit that keeps you confident all day long.
- Not satisfied? Money back! - We at Aussie Wear stand 100% behind our products, which is why we offer a 'Money Back Guarantee'. You can return it within 30 days of receiving our product.
- Get in touch - We're here to help you make the right choice. Our customer service is available 24/7 for any questions or comments.
- Free shipping - To keep costs as low as possible for you, we always offer free shipping throughout Australia.
Delivery & Returns
Delivery & Returns
Free UK delivery on every order — dispatched within 1–2 working days, fully tracked. You have 60 days to return your pair for a full refund, and wrong-size swaps are always free.
Size & Fit
Size & Fit
Standard UK sizing. Between sizes? Choose the larger size for a relaxed orthopaedic fit. Use the Size guide link above the basket button for foot-length measurements — and remember, size swaps are free.
Our 60-Day Promise
Our 60-Day Promise
Wear them, walk in them, live in them. If your Hartley & Grey pair doesn't win you over within 60 days, we'll refund you in full — no quibbles.
Share

Size Guide
All our footwear uses standard UK sizing. If you're between sizes, or you prefer a relaxed orthopaedic fit, we recommend choosing the larger size.
Women's shoe size conversion
| UK | EU | US | Foot length (cm) |
|---|---|---|---|
| 3 | 36 | 5 | 22.5 |
| 4 | 37 | 6 | 23.5 |
| 5 | 38 | 7 | 24.1 |
| 6 | 39 | 8 | 25.1 |
| 7 | 40 | 9 | 25.9 |
| 8 | 41 | 10 | 26.7 |
| 9 | 42 | 11 | 27.6 |
How to measure your feet
- Stand on a sheet of paper at the end of the day (feet swell slightly by evening).
- Mark the tip of your longest toe and the back of your heel, then measure the distance in centimetres.
- Measure both feet and use the larger measurement.
Still unsure? Remember: wrong-size swaps are free — order your best guess and we'll sort the rest.
